GGPartners Integrates AppsFlyer: Advanced Mobile Attribution for Smarter Affiliate Growth

Tracking Mobile Traffic Just Got Smarter

Mobile gaming dominates the iGaming landscape, with over 60% of online casino activity now happening on smartphones and tablets. For affiliates driving mobile traffic to GGVegas, understanding exactly which campaigns, channels, and creative assets deliver real value has always been challenging. Traditional web analytics fall short when tracking app installs, in-app behaviour, and the complex mobile user journey. That challenge just got significantly easier.

GGPartners has integrated AppsFlyer, the industry-leading mobile attribution and marketing analytics platform, directly into the affiliate dashboard. This integration provides affiliates with unprecedented visibility into their mobile marketing performance, enabling data-driven optimization that was previously impossible.

What AppsFlyer Brings to GGPartners Affiliates

AppsFlyer is trusted by thousands of brands worldwide to accurately measure mobile marketing campaigns across all channels. The platform specializes in mobile attribution, which means tracking every step of the user journey from initial ad exposure through app installation, registration, first deposit, and ongoing player activity.

For GGPartners affiliates, this integration delivers several concrete advantages:

• Precise attribution tracking that shows exactly which traffic sources drive app installs and real depositing players

• Deep linking capabilities that guide users to specific promotions or game categories within the GGVegas app, improving conversion rates

• Cross-device journey mapping that connects user behaviour across web and mobile touchpoints

• Fraud prevention technology that identifies and filters fake installs, protecting your commission integrity

• Real-time performance data synced directly to your affiliate dashboard

The integration means affiliates no longer need to rely on estimates or partial data when evaluating the performance of their mobile campaigns. Every installation, registration, and deposit is accurately attributed to the correct traffic source, giving you the intelligence needed to scale what works and eliminate what doesn't.

Seamless Integration with Quints

The real power of this integration lies in its seamlessness. AppsFlyer data flows directly into the GGPartners affiliate tracking platform you already use. You don't need separate logins, different reporting interfaces, or manual data reconciliation. Your mobile attribution metrics appear alongside your other performance data in a unified view.

This means you can compare mobile app performance against web traffic, analyze which channels work best for iOS versus Android users, and optimize your entire marketing mix from a single dashboard. The transparency extends to seeing registration counts and depositor numbers specifically generated through mobile app installs, allowing for accurate ROI calculations on your mobile marketing spend.

Since GGVegas launched in May 2025 with both iOS and Android apps available, affiliates have been driving significant mobile traffic. AppsFlyer integration, implemented in June 2025, immediately provided the measurement infrastructure needed to support this mobile-first growth trajectory.

Expanding to GGPoker

The AppsFlyer integration is currently live for GGVegas across both iOS and Android platforms. GGPoker mobile app integration is coming soon, which will extend these same attribution and analytics capabilities to poker-focused affiliates. Once implemented, affiliates driving traffic to both GGPoker and GGVegas will benefit from comprehensive mobile tracking across the entire GGPartners network.

This expansion reflects GGPartners' commitment to providing affiliates with professional-grade tools that match or exceed those available in other digital marketing verticals. Mobile attribution is no longer a luxury. It's essential infrastructure for any serious affiliate operating in the mobile-dominant gaming space.

Data-Driven Growth at iGB Barcelona

The GGPartners team will be attending iGB Affiliate Barcelona in January 2026 to discuss how affiliates can optimize mobile campaigns using the AppsFlyer integration. Whether you're already driving mobile traffic or planning to expand into app-based promotions, the GG team can guide you through implementation, best practices, and advanced features.

Understanding your mobile attribution data transforms guesswork into a strategic approach. Join GGPartners to access industry-leading tracking technology, connect with the team in Barcelona to learn optimization tactics, and start making data-driven decisions that grow your affiliate revenue across the expanding mobile gaming landscape.